ASHP to Launch Major National Awareness Campaign

The ASHP Board of Directors has approved an expenditure of $3 million dollars to develop a comprehensive national awareness campaign to bring visibility and recognition to the critical and diverse roles of pharmacists and pharmacy technicians in hospitals and health systems.

During the ASHP Summer Meetings & Exhibition in Baltimore last week, the ASHP board enthusiastically voted to allocate the dollars to support a multiyear campaign to increase the public’s understanding of the extensive, valuable, and unique patient care that pharmacists and pharmacy technicians provide across the full spectrum of services in hospitals and health systems.

The campaign will also inform and inspire future pharmacy students and technicians about the many exciting and rewarding career opportunities in hospital and health-system pharmacy practice.

ASHP is the leading voice for pharmacy professionals working in hospitals and health systems, making us uniquely qualified to bring this campaign to life and to highlight the myriad roles of pharmacy professionals across a spectrum of practice settings, as well as their specific contributions to patient care. We are excited to tell the remarkable, inspirational stories of ASHP members who make vital contributions to patient care and public health each and every day, and hopefully bring a new generation of talent to our wonderful profession.

To extend the reach and impact of the campaign, ASHP will work closely with the ASHP Foundation, our philanthropic arm, to identify corporate partners who can enhance ASHP’s initial $3 million investment. Partnerships with ASHP state affiliates, hospitals and health systems, and others will also be crucial to driving grassroots dissemination of the campaign’s messages.

With the $3 million investment confirmed, ASHP will retain an agency partner to help develop the campaign. We will continue to update members on this very exciting initiative, including timing of the national campaign launch, over the coming months.